The extra meals, which include meal kits, ready-to-heat dinners and sides, will go to food banks including Table to Table in New Jersey, Second Helpings Atlanta in Georgia, Tarrant Area Food Bank in Texas and St. Mary’s Food Bank in Arizona. The meal kit company is also adding a second temporary Community Fresh Market in Colorado, which is an open market-style concept that is open monthly to whoever needs it and offers a variety of fresh produce, proteins and dairy items at no cost.
“While an end to the pandemic is a welcome note, many families continue to face food insecurity, especially with record inflation contributing to higher food costs,” said Jeff Yorzyk, senior director of sustainability for HelloFresh US. “Many people are turning to their local food banks to help fill the void — unfortunately some of which are not equipped for the influx. Our goal is to help our partners put healthy, nutritious food on the tables of as many Americans as possible in this time of need.”
“More than 850,000 people in New Jersey depend on federal food assistance to sustain themselves or their families,” said Amiri Baraka, Jr., chief of staff for the City of Newark. “With inflation so high, individuals are struggling to put food on the table right now. We need to ensure that those who need help have access to it. We’re incredibly grateful for companies like HelloFresh who are partnering with us to fill this critical need.”
The commitment is an extension of HelloFresh’s existing donation programs. Beyond the Box focuses on reducing food waste and creating a more equitable food system for those in need, and the “Meals with Meaning” initiative, which was launched in 2020, has provided more than 4 million free meal kits to individuals in need.
Meanwhile, HelloFresh recently shared that it will keep a focus this year on further enhancing its customer proposition and providing customers with more customization options, as well as prioritizing rollouts to more countries, according to a midterm strategy update revealed during the company’s Capital Markets Day.