Sendik's Food Market, a family-owned legacy grocer in the Milwaukee area, has officially opened its latest store in the town of Oconomowoc, Wis. On the northwest outskirts of Milwaukee, the 60,000-square-foot store at 1450 Olympia Fields Drive is the 18th location for the independent retailer. The grocer entirely revamped the space, which used to house a Kmart store.
A highlight of the new Sendik’s is an in-store garden, where fresh leafy greens will be harvested for use in the self-service salad bar. The latest location also features a wide variety of made-in-Wisconsin products – a Sendik’s hallmark – as well as a broad selection of meats, seafood, gourmet cheeses, wine and spirits, and grocery staples.
To mark the grand opening, Sendik’s is offering a special sweepstakes contest and will host live music performances, Halloween festivities and pet adoptions, among other activities, over the next weeks and months.
“Oconomowoc is a beautiful and growing area. We are very excited to join this community and look forward to serving its citizens.” said Ted Balistreri, a third-generation co-owner of Sendik’s, which was founded in 1926. “We are proud to bring true food innovation to the area and offer new food experiences to customers.”
In addition to its Sendik’s Food Market banner, the retailer operates smaller-format Fresh2GO c-stores in the Milwaukee market.