Goya Red Enchilada Sauce

Brand aims to build sales beyond the ethnic aisle
Goya Red Enchilada Sauce Main Image

In a bid to expand and generate sales beyond the ethnic aisle of the supermarket, Goya Foods, America’s largest Hispanic-owned food company, has introduced Goya Enchilada Red Sauce, a unique ready-to-use product made with sea salt. Consumers can keep it on hand in the pantry to easily make authentic enchiladas or add Mexican flavor to favorite dishes. Its mild flavor guarantees wide appeal. The item comes in two sizes: A 8-ounce can retailing for 99 cents and a 1-pound, 12-ounce can retailing for $3.39.


This ad will auto-close in 10 seconds