Giant Food Launches Annual 'Lend a Hand for Hunger' Program

Grocer and Shady Brook Farms also to provide 10K turkeys to local families in need
Marian Zboraj
Digital Editor
Marian Zboraj
Shady Brook Farms turkey
In partnership with Shady Brook Farms, Giant Food will be donating 10,000 turkeys to its local Feeding America food banks partners as well as to other organizations.

Regional grocer Giant Food has launched its annual Lend a Hand for Hunger campaign to benefit five area Feeding America food banks – Capital Area Food Bank, Maryland Food Bank, Food Bank of Delaware, Fredericksburg Regional Food Bank and Blue Ridge Area Food Bank – and other area nonprofits.

The campaign, running from Oct. 28 to Dec. 31 in all Giant stores, offers customers an opportunity to support their neighbors by rounding up their change to the nearest dollar amount during checkout in-store or selecting a donation of $1$3 or $5 during checkout in-store or online. The program's goal is to raise more than $1 million to support the fight against hunger.

[Read more: "Giant Food Launches Store-Brand Promotion Via Loyalty Program"]

Additionally, in partnership with Shady Brook Farms, Giant Food will be donating 10,000 turkeys to its local Feeding America food banks partners as well as local organizations, including Martha's Table, Manna Food Center, THEARC: Building Bridges Across The River, Greater Washington Urban League and Greater Baltimore Urban League. Since 2011, Giant has donated 52,000 turkeys during Thanksgiving and this year, Shady Brook Farms is generously providing additional turkeys to make an even larger impact.

"We realize many of our neighbors are facing tough choices when it comes to their food dollars, and, as in years past, we want to do our part to make sure our neighbors in need enjoy their holiday celebrations with a traditional turkey meal," said Ira Kress, president of Giant Food. "We are thrilled to partner with Shady Book Farms to nearly double our annual turkey donation program and are grateful to be able to extend our support to even more families."

"Partnering with a like-minded organization such as Giant Food to provide turkeys to those in need is incredibly meaningful, and we're beyond appreciative of their collaboration on impactful initiatives such as this," added Hannah Kern, marketing manager for Cargill’s Shady Brook Farms, which is based in Wichita, Kan.

Shady Brook Farms offers a variety of family farm-raised turkey products, including ground turkey, seasoned patties, whole turkeys and turkey breasts. Its turkeys are raised without growth-promoting antibiotics and no added hormones or steroids, exclusively on independent family farms.

Based in Landover, Md., Giant Food operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, with approximately 20,000 associates. Included within the 164 stores are 153 full-service pharmacies, 92 full-service PNC Banks and 27 Starbucks locations. Parent company Ahold Delhaize USA is No. 10 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.

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