Farmstead will bring its grocery delivery service to Charlotte, North Carolina, in November.
Online grocerFarmstead has opened the waitlist for its November launch in the highly competitive Charlotte, North Carolina, market. Signups will be limited to the first 1,000 customers.
“We are thrilled to make the Carolinas our first expansion market and bring Farmstead to the East Coast,” noted Pradeep Elankumaran, co-founder and CEO of Burlingame, California-based Farmstead, which got its start in the also competitive Bay Area. “Stay-at-home directives made it clear that online grocery should be a utility in this day and age – it should be cheaper and more convenient than going to the store with no fees, and the best local and national products delivered right to your doorstep.”
In the region, Farmstead will open various dark stores, which the company believes eases entry into new markets; aim to lower food waste by three to four times; and help eliminate food deserts by making fast, inexpensive delivery available to a wider area, with no stockouts, free delivery and no markups.