Curbing Friction With Pickup
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“All of these initiatives drive growth for our retail partners, but they also help differentiate them and bring a true omnichannel experience to life online,” Rogers says.
Lately, during the pandemic, the dominant topic of conversation for Rogers and retailers has been grocery pickup, which has been exploding during the pandemic.
“There is very, very strong demand both on the retailer side and the consumer side for pickup,” Rogers notes. “It’s been interesting, because we’ve been enabling our partners with technology to do the pickup themselves.”