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Vallarta Supermarkets

TECHNOLOGY: Groundbreakers
These grocers are among the ones that just get it -- and they're helping pull the industry into retail technology's new age.
Vallarta Supermarkets to Deploy Web-based Price Optimization
CANOGA PARK , Calif. -- Regional independent Hispanic-themed grocer Vallarta Supermarkets said it plans to use a Web-based price optimization system to help manage multiple price zones and its competitive position in each of its markets.

COVER STORY: The Latin influence

Coast to coast, chains are vying to leave no Hispanic customer behind, but for the independents it's second nature.
Gigante USA Eyes Hispanic Shoppers in U.S.

SANTA ANA, Calif. - Mexican supermarket chain Gigante is setting its sights on becoming the supermarket of choice for Latino customers in the United States, according to a report by The Orange County Register.

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