Vallarta Supermarkets to Deploy Web-based Price Optimization
CANOGA PARK , Calif. -- Regional independent Hispanic-themed grocer Vallarta Supermarkets said it plans to use a Web-based price optimization system to help manage multiple price zones and its competitive position in each of its markets.
The 21-store chain will install the Retail Advanced Pricing System (RAPS) from Revionics, which has developed Internet-based price optimization software specifically for the independent grocer market. The solution was designed to generate increased sales and profits through price optimization technology as a subscription-based, software as a service (SaaS). According to the vendor, RAPS, allows retailers to manage information from multiple distributors, manage multiple stores' prices from one screen, and manage temporary price reductions from several manufacturers.
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"Revionics will provide value by allowing us to tailor our pricing strategies without adding personnel," said Raymond Jones, director of purchasing for Vallarta. "Revionics price optimization capability is a clear choice over rules-based price management systems."
The 21-store chain will install the Retail Advanced Pricing System (RAPS) from Revionics, which has developed Internet-based price optimization software specifically for the independent grocer market. The solution was designed to generate increased sales and profits through price optimization technology as a subscription-based, software as a service (SaaS). According to the vendor, RAPS, allows retailers to manage information from multiple distributors, manage multiple stores' prices from one screen, and manage temporary price reductions from several manufacturers.
(Story continues below.)
"Revionics will provide value by allowing us to tailor our pricing strategies without adding personnel," said Raymond Jones, director of purchasing for Vallarta. "Revionics price optimization capability is a clear choice over rules-based price management systems."