Red Bull GmbH

The ascent of noncarbonated offerings continues to transform the soft drink aisle.

The ascent of noncarbonated offerings continues to transform the soft drink aisle.

NEW YORK -- Energy drinks such as the popular Red Bull brand, benefiting from burgeoning sales in the noncarbonated beverage segment, are expected to grow at a yearly rate of 12 percent, exceeding $9 billion by 2011, according to "Energy Drinks in the U.S.," a new report from market research publisher Packaged Facts here.

NEW YORK -- Energy drinks such as the popular Red Bull brand, benefiting from burgeoning sales in the noncarbonated beverage segment, are expected to grow at a yearly rate of 12 percent, exceeding $9 billion by 2011, according to "Energy Drinks in the U.S.," a new report from market research publisher Packaged Facts here.

NEW YORK -- Energy drinks such as the popular Red Bull brand, benefiting from burgeoning sales in the noncarbonated beverage segment, are expected to grow at a yearly rate of 12 percent, exceeding $9 billion by 2011, according to "Energy Drinks in the U.S.," a new report from market research publisher Packaged Facts here.

Energy drinks have burst out of nowhere to give a quick lift to the supermarket beverage aisle. But their real payoff could be staying power.

Energy drinks have burst out of nowhere to give a quick lift to the supermarket beverage aisle. But their real payoff could be staying power.

Energy drinks have burst out of nowhere to give a quick lift to the supermarket beverage aisle. But their real payoff could be staying power.