There was an air of excitement, a feeling of pride and a hunger for innovation at Kosherfest 2009, which took place Oct. 27 and Oct. 28 at the Meadowlands Exposition Center in Secaucus, N.J. The event showcased not only the biggest and best kosher products from around the world, but also the newest kosher products on the market.
The New York Times spent some time interviewing college students, construction workers, c-store owners and others near the University of Maryland recently to study what it calls the “hottest drink category in the country” right now, energy shots.
The worldwide success of Red Bull energy drink has now led to the launch of Red Bull Cola.