Epsilon Data Management, LLC

1st retail media network to tap into full capabilities of CitrusAd

Brand advertisers can serve more relevant, personalized ads to consumers while avoiding duplication

Grocers using CitrusAd platform poised to benefit from ownership by global ad giant

Integrating data from search engines, social networks more narrowly targets audiences

Third-party vendor acknowledges unauthorized entry

Albert Einstein said, “In the middle of difficulty lies opportunity.” And once grocery retailers get past the difficulty, they’ll find more opportunity in center store.
 

The receipt of permission-based e-mail from a consumer packaged goods (CPG) company positively influences consumers’ offline purchasing decisions, enhances the company’s reputation and generates loyalty to its brands, according to the latest research from Epsilon.

Sixty-two percent of consumers surveyed say e-mail has a direct impact on purchasing decisions