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Best-selling Authors, AARP C.E.O. to Headline Upcoming Consumer 360 Conference
SCHAUMBURG AND CHICAGO, Ill. -- Best-selling authors Malcolm Gladwell and Seth Godin, along with AARP c.e.o. William Novelli, will headline the 2005 Consumer 360 conference, the consumer packaged goods (CPG) industry's premier educational and networking event hosted by ACNielsen U.S. and Spectra, both units of VNU. -
Spectra and ACNielsen Launch Expanded Loyalty-building Service for Retailers
CHICAGO -- Spectra and ACNielsen U.S., both part of the VNU Marketing Information group, yesterday announced the launch of Category ShareCast, a Spectra service powered by the ACNielsen Homescan consumer panel that provides consumer packaged goods retailers with a "new approach" to measuring and building shopper loyalty. The service is designed to provide retailers with a better understanding of their share of each shopper's total category-specific spending while identifying opportunities to capture more of that spending.