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Stater Bros., Wild Oats Markets Select AccessVia's Web dSignShop

CHICAGO - Colton, Calif.-based Stater Bros. and Boulder, Colo.-based Wild Oats Markets selected AccessVia's Web dSignShop to print signs and labels for all of their store locations, AccessVia announced this week during the Retail Systems event in Chicago.

Stater Bros. took advantage of AccesVia's "Mission Is Possible" program, a fast-track implementation of an in-lab pilot. "We had Web dSignShop running in our Corporate IT lab within weeks, and it showed us the strength of the application," said director of management information services Mike Landmesser. "There is nothing like seeing an application in action to help lock in a decision."

Wild Oats will also use Web dSignShop to streamline the process of printing its in-store signs. "My development team installed Web dSignShop from a CD," said Wild Oats director of store systems Jeff Sobeck. "After customizing the templates to match our look and add our product data, we were printing signs from a website."

With complete design control of product merchandising, Wild Oats can deliver signage that matches a promotion, and can have updated signs printing in all stores instantly. Templates that define the look and feel of a sign are built and managed by the headquarters. Each store can select the products for which they need to create signs, and then print the signs using the consistent look defined in the templates.
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