Dunnhumby

In its first social marketing campaign initiative, the National Pork Board is working through BzzAgent - a word-of-mouth marketing firm -- to implement a “Pork Bzz” campaign exclusively with Publix Super Markets in Atlanta.

If all goes as planned, Kroger's shopper-intel partner will have 500-plus employees berthed in the grocer's backyard.

The firm's new practice aims to build on the foundation of long-term retail and CPG client relationships for international expansion.

The grocer hopes the tool will boost its competitiveness and margins.

WEST SACRAMENTO, Calif. -- Regional independent Raley's Supermarkets plans to install price optimization software for its regular and promotional pricing.

WEST SACRAMENTO, Calif. -- Regional independent Raley's Supermarkets plans to install price optimization software for its regular and promotional pricing.

DALLAS -- Software firm Retalix here is joining forces with KSS Retail and Willard Bishop, LLC to offer grocers a "holistic" price management offering, which includes the creation of an overall pricing strategy, the execution and analysis of price management, and a science-based price optimization system.

DALLAS -- Software firm Retalix here is joining forces with KSS Retail and Willard Bishop, LLC to offer grocers a "holistic" price management offering, which includes the creation of an overall pricing strategy, the execution and analysis of price management, and a science-based price optimization system.