Impact of TV Advertising Down, Shoppers More Savvy: Study
BALTIMORE -- In the 10th anniversary of its proprietary Vertis Customer Focus study, which analyzes key trends behind consumer purchasing behaviors, entertainment preferences, and media usage patterns, Vertis Communications, a provider of print advertising, direct marketing solutions, and related value-added services to retail and consumer services companies here, found that TV is no longer the main influencer in adult men's purchasing decisions, and that today's consumers are more informed than ever.