Dole Further Enhances Fruit, Veggie Marketing Teams

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Dole Further Enhances Fruit, Veggie Marketing Teams

WESTLAKE VILLAGE, Calif. -- Dole Fresh Fruit and Dole Fresh Vegetables, subsidiaries of Dole Food Co., Inc. here, made further enhancements to its marketing operations.

Yvonne Rentmeester has been promoted to the position of marketing services manager for Dole Fresh Fruit. In her new post, Rentmeester will expand her role currently managing the technical services department to encompass banana ripening and product handling from warehouse all the way through the retail store. She will assume direct responsibility for Dole Fresh Fruit's marketing representatives and the merchandising program.

"This move integrates the activities of the technical service and merchandising departments," said David Bright, Dole Fresh Fruit marketing director.

Rentmeester began her career with Dole Fresh Fruit as a technical service representative in November 1997 and has managed the department since January 2000.

Also joining Dole's Fresh Fruit marketing team is Odalis Hawit-Rivera as brand manager, where she will leverage market research and lead Dole's marketing efforts to deliver value for customers and drive long-term sales through message positioning and new product development.

Prior to joining Dole, Hawit-Rivera held various positions of escalating responsibility at Pharmavite, LLC, most recently as associate brand manager, where she successfully led her cross-functional team in launching a five-SKU line of products in record time, and which exceeded sales expectations.

Additionally, Keith Kelley has been named marketing manager/new products in Dole's Fresh Vegetables group, where he will be responsible for leading the group's efforts in new product development planning, specifically focusing the company's cross-functional resources against top-priority new product segments and co-managing the innovation process to drive long-term sales and profit growth for Dole Fresh's value-added business.

Kelley possesses extensive packaged consumer goods experience in the areas of brand outreach, product development, strategic planning, sales support, and forecasting analysis, for products including Columbia Crest Winery and Eight O'Clock Coffee.