Celsius Natural Fat-Burning, Energizing Drinks

Boca Raton, Fla.-based Celsius Holdings has added its first line extension to the Celsius brand of fitness drinks, broadening its reach into the natural channel. The new line, which helps accelerate metabolism and burning body fat while providing a boost of healthy energy, include three sparkling flavors – Grapefruit, Cucumber Lime and Orange Pomegranate – and three non-carbonated – Pineapple Coconut, Watermelon Berry and Strawberries & Cream. The beverages have a clean ingredient panel that features 100 percent natural caffeine from green coffee bean extract, an all-natural sweetener, and no artificial ingredients or preservatives. They are non-GMO, kosher- and vegan-certified, and free from soy, gluten and sugar. SRP is $2.49 per 12-ounce can.