Shopper Intelligence

CHICAGO, IL -- A better understanding of the shopper is critical to the future business success of retailers and manufacturers, according to results of a study presented by Gunnard Johnson, v.p. and managing director, Shopper Insights, TNS and Bill Bishop, founder of Willard Bishop Consulting, at the 6th Annual Shopper Insights in Action Conference held here.

COLUMBUS, July 12, 2006 -- Target is the most-shopped retailer in the United States--except for Wal-Mart, that is, according to ShopperScape consumer research conducted by Retail Forward based here.

CERRITOS, Calif. -- Mass Connections, a provider of retail and shopper marketing services based here, aims to demystify impulse shopping in a new independent analysis entitled "Touch America -- The Shopper Connection."

BALTIMORE -- Forty-nine percent of adults prefer a discount on specific products during each store visit, vs. 34 percent who prefer to accumulate points for a larger reward or payoff at stores that offer a frequent buyer or loyalty card program, according to the proprietary "Customer Focus 2006: Grocery" study from targeted advertising, media, and marketing services provider Vertis here. More specifically, 51 percent of men age 50 and over and women age 35 to 49 who have loyalty cards prefer a discount as opposed to amassing points, the study found.

SCHAUMBURG, Ill -- ACNielsen U.S. plans to work with PepsiCo to co-develop of a range of value-added applications that are designed to yield strong consumer-driven sales insights.

SCHAUMBURG, Ill.--ACNielsen U.S. said yesterday it had completed the expansion of its Homescan consumer panel, the end of a two-year initiative that has more than doubled the size of the consumer packaged goods (CPG) industry's leading source of consumer and shopper insights.

CHICAGO -- Spectra Marketing, a leading provider of consumer-centric segmentation and targeting services for the consumer packaged goods industry, yesterday unveiled its newly enhanced Consumer Trade Areas.

Portland, Ore. -- Mark Heckman, an expert on retail research and trends, has been named to the newly created position of v.p., retail insights at Sorensen Associates, an in-store market research firm serving major retailers and CPG companies.