Mercatus Launches Tool for Regional GrocersNew digital experience platform, DXPro, unifies digital and in-store engagement Instacart, Roku Grow Advertising PartnershipCollab now features new shoppable formats and targeting In-Store Media Firm Looma Secures $10M of Fresh Funding A series of rollouts slated for 2024 and 2025 will expand platform into all major areas of the grocery store