Social Media

NEW YORK - According to the just-released eMarketer report, CPG Online, consumer packaged goods (CPG) companies, which are among the world's leading advertisers in terms of both total budgets and marketing expertise, account for a remarkably small portion of overall internet advertising.

TROY, Mich. - Kmart Corporation is using a new multicultural marketing campaign including radio and television ads to try and fill a niche with African-American and Hispanic shoppers.

SAN FRANCISCO - PETA and San Francisco-based Food and Social Justice Project recently launched a boycott against Safeway and its subsidiary stores, saying the company has refused to match minimum animal welfare standards adhered to by McDonald's, Burger King, and Wendy's.

Despite recast projections from numerous research organizations, thenew Online Advertising Report forecasts that online advertisingspending is holding its own and will continue to grow steadilyover the next several years.