Social Media

DES MOINES, Iowa -- The National Pork Board is launching a new marketing campaign that aims to build on the success of its longstanding, highly successful, "Other White Meat" campaign, by positioning pork as a contemporary mealtime option for busy families.

NEW YORK - The Grain Foods Foundation, whose goal is "to [advance] the public's understanding of the beneficial role grain-based foods play in the human diet" in a low-carb-crazy world, will launch its multiyear "Grains for LIFE" campaign here and in Washington, D.C. on Feb. 1, 2005.

WOODBURY, N.Y. - Weight Watchers International will reprise its Pick of the Season campaign in 2005, and is inviting produce suppliers to recommend participants.

Weekly seafood advertisements can drive seafood sales.

WEST BRIDGEWATER, Mass. - Shoppers can go to Shaw's Supermarkets here to get some food for thought, now that the New England retailer offers two magazines, one dealing with healthy lifestyles and the other offering advice on wine.

MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project.

LONG ISLAND CITY, N.Y. - Online grocer FreshDirect is turning up the volume, launching a multi-pronged public relations campaign that will include consumer marketing and business-to-business communications. It has hired MWW Group, an East Rutherford, N.J.-based public relations agency to help create and run the campaign.

MONROVIA, Calif. - Trader Joe's, based here, has decided to stop buying grocery bags from Federal Way, Wash.-based Weyerhaeuser, a company that the environmental advocacy group Rainforest Action Network (RAN) calls "the No. 1 destroyer of old-growth forests in North America."