Sampling

VIRGINIA BEACH, Va. ¿ Farm Fresh Supermarkets, a Supervalu food retailer with 37 stores, will whoop it up during a three-day consumer food festival and entertainment event called the 25th annual Farm Fresh Extravaganza.

MATTHEWS, N.C. ¿ Harris Teeter, the wholly-owned subsidiary of Ruddick Corp. that operates in the six Southeast states, will be celebrating the grand opening of its new Fort Mill, S.C. store with a ribbon cutting Sept. 15.

LONG ISLAND CITY, N.Y. - Online grocer FreshDirect is turning up the volume, launching a multi-pronged public relations campaign that will include consumer marketing and business-to-business communications. It has hired MWW Group, an East Rutherford, N.J.-based public relations agency to help create and run the campaign.

WEST WINDSOR, N.J. - The Jersey Fresh Wine & Food Festival that was held the weekend of Aug. 14 at Mercer County Community College here, and partly sponsored by Wegmans Wine & Spirits was a smash success -- despite an unwelcome visit from the remnants of Hurricane Charley.

MADISON, Wis. ¿ The Wisconsin Milk Marketing Board, based here, is looking to boost cheese consumption and sales this fall with a pair of heavily marketed promotions.

WEST WINDSOR, N.J. - Wegmans Wine & Spirits, the alcoholic beverage department of Wegmans Food Markets, will be one of the key sponsors of this weekend's Jersey Fresh Wine & Food Festival at Mercer County Community College here.

MATHEWS, N.C - Harris Teeter will celebrate two grand openings this week in Concord and Charlotte, N.C.

An extra week of Super Bowl merchandising gives retailers the chance to score extra sales.