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Retail Media

  • NCBA Names New PR Firm

    DENVER - The National Cattlemen's Beef Association based here has appointed Midan Marketing, LLC, as its new public relations agency of record for its retail marketing department. The Chicago-based Midan has also served as NCBA's Retail Marketing program agency of record since 2004.

  • Valassis Acquiring ADVO

    LIVONIA, Mich. and WINDSOR, Conn. -- Marketing services company Valassis has entered into a definite merger agreement with ADVO, the country's leading direct mail media company, to acquire all of the outstanding common shares of ADVO stock for $37 per share in cash in a merger.

  • At-Retail Media Conference Set for September

    NEW YORK -- The 2006 At-Retail Media (ARM) Conference & Product Showcase will be held during Advertising Week in September here, providing retailers, brands, and ad agencies with information and solutions on the fast-emerging retail media channel.

  • Sheetz to Become Penn.'s First E85 Fuel Provider

    ALTOONA, Pa. -- A partnership with General Motors, VeraSun, and the Commonwealth of Pennsylvania will find a suburban Pittsburgh convenience store operated by Sheetz Inc. based here as the first location in the Keystone State to carry earth-friendly E85 ethanol fuel.

  • California Avocado Commission Nets Record-breaking Shipments

    IRVINE, Calif. -- The California Avocado Commission (CAC) here reported record levels of avocado shipments in May, with Cinco de Mayo and Memorial Day at all-time highs. The record-breaking trend continued into June, with the second week of June recording an all-time high one-week tally of avocado shipments of just over 22 million pounds, said CAC officials.

  • 'Selling Experiences' Among Top Trends to Watch: VNU Consumer 360

    PALM DESERT, Calif. -- Successful marketers not only understand the importance of consumer trends, but also develop strategies to leverage the growth opportunities they present, according to VNU's Executive Perspective group, which presented yesterday at its Consumer 360 conference yesterday.

  • Supervalu Eyes Sunflower Expansion

    MINNEAPOLIS -- Having made the move to jettison its standalone Deal$ stores earlier this week, Supervalu Inc. now has signaled its intent to cultivate Sunflower Market, its new discount organic format.

  • Whole Foods, Wild Oats Too Close for Comfort in Portland, Maine

    PORTLAND, Maine --Whole Foods and Wild Oats could soon find themselves closer than they'd like here, thanks to Whole Foods' reported plan to purchase Whole Grocer, an independent natural food store that is located next door to a Wild Oats location.
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