Gel and Mousse Boost Hair Care Sales Volume: Study

NEW YORK -- Not since the big hairstyles of the 80s has gel and mousse been so popular. Diversity in personal styles and the acceptance of daily style alterations are evidenced in the surge in usage of hair gels, mousses, sprays, and accessories, all of which are stimulating growth in the U.S. hair care market, according to a new study by market research firm Packaged Facts.

According to the study, "Hair Care Products in the U.S.," such personal style enhancers brought the market up to $7.2 billion and will be key drivers growing the market to nearly $8.5 billion by 2010.

"There is certainly no lack of innovation in the hair care market," noted Don Montuori, publisher of Packaged Facts. "Hair glazes, curl enhancers, new color-retention technologies in shampoos, and at-home multidimensional coloring kits for high- and low-lighting are but a few of the forward-thinking hair enhancements that will keep this market growing well into the next decade."

Hair accessories--everything from clips and combs to wigs and weaves--bounced back from sagging sales in recent years, posting the largest category gain in 2005 at 8.7 percent. Gels and mousses are expected to finish 2006 posting gains of 7.3 percent, demonstrating the shift in popularity from colorants to style-based hair treatments.

This is not to say significant inroads are not being made in the colorants, permenants and hair relaxers, and shampoo categories, whose sales are anything but brittle. The trend towards "cosmeceutical" hair care has been a driving force behind new product and ingredient innovation for both high end and mass manufacturers. Unusual hair care delivery systems, such as hair-gel strips and highlighting tabs, are also bringing life into the hair care market, as are the inclusion of natural and organic ingredients.

The study examines issues and trends affecting the hair care market, including product introductions and innovations, competitive profiles of industry leaders, and consumer behaviors surrounding hair care.

Click here to see the full study
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