Co-Marketing

Alcoholic beverages can be a supermarket cash cow -- if they are merchandised correctly.

BIRMINGHAM, Ala. - Birmingham, Ala.-based Bruno's Supermarkets Inc., a unit of Ahold USA, is partnering with area shopping malls to offer Valentine's Day kiosks with fresh floral arrangements and gift baskets Feb. 13 and 14.

ELIZABETH, N.J. - Leading retailer-owned cooperative ShopRite has launched a ShopRite for OnePass Miles promotion in a strategic partnership with Continental Airlines.

Whole beans, gourmet blends, organics, Fair Trade pricing, and even rainforest bats are all helping to perk up the coffee category.

TORONTO -- The Home Depot Canada, part of the world's largest home improvement retailer, today announced an online partnership with Grocery Gateway, Canada's leading consumer-direct online service, for the home delivery of hundreds of home improvement and household items to customers in the Greater Toronto Area and Southern Ontario.

November 22, 2002 - FULLERTON, CA -- Albertsons has partnered with Olive Crest Homes & Services for Abused Children to raise funds for children and families affected by abuse and neglect through the sale of Olive Crest's 2002 Holiday Card Collection. Drawn by the Olive Crest children, the Collection features ten festive card designs that depict the holidays through the eyes of a child.

DES MOINES, Iowa - While McDonald's has scaled back its number of full-sized restaurants, the company is quietly opening scores of McDonald's inside new Wal-Mart Stores Inc. across the U.S.

Larger sizes, improved quality, and innovative varieties are giving new life to the old frankfurter category.