blu MAX e-Cigarette

Electronic cigarette company blu eCigs, a subsidiary of UK-based tobacco company Imperial Brands plc, has added to its portfolio its new blu Max e-cigarette Responsive Draw technology, allowing the device to respond to the rate of consumers' inhalation, producing as much or as little vapor based on draw intensity. Indicator lighting on the top of products with the technology illuminates to inform of the strength of a draw. The e-cigarette is more lightweight and offers an ergonomic mouthpiece that allows consumers to inhale precisely and effortlessly. It's also intuitive, with a proprietary connector that provides quick and easy refill changes and a new “smart” liquid level indicator that alerts consumers when remaining liquid is low. The product comes in five flavors, with two pre-filled refills per pack, at an SRP of $12.99 each.