Amid aggressive sales growth and expanded distribution in major national retailers, artisanal snack company Maine Crisp has rebranded as Better With Buckwheat, with the goal of introducing buckwheat-based innovations in additional snacking categories. The first of these, slated to arrive at retail in November, is a line of crackers made with the ancient seed in three popular flavors – Sea Salt, Everything, and Rosemary & Herb – all of which are naturally gluten- and grain-free, vegan, kosher, and non-GMO. To achieve a unique flavor profile for the crackers, the company blended tartary buckwheat with common buckwheat. Additionally, Better With Buckwheat’s packaging, designed in partnership with branding agency MoxieSozo, employs bright colors and a cheerful tone to share information on its better-for-you products. A 4.25-ounce box of any variety of the cracker line retails for a suggested $5.29. The original Maine Crisp product line will be housed under the Better With Buckwheat brand, retaining its artisanal character as well as the Maine Crisp name.