Amazon Prime Day to Now Include Whole Foods Stores
Amazon-Whole Foods Deal: 1 Year Later
See what four grocery retail experts have to say on the one-year anniversary of Amazon's announcement that it intends to acquire Whole Foods.
Moreover, between July 14 and 17, Amazon Prime Rewards Visa cardmembers with an eligible Prime membership will enjoy double the rewards – 10 percent back – when shopping Whole Foods on up to $400 in total purchases.
Deals on packaged foods won’t be limited to Whole Foods stores. Online, Amazon will feature the “lowest prices” on a wide array of private labels, including 30 percent off Presto health and household goods, Mama Bear baby care products, and Solimo beauty and personal care items.
This arguably marks the largest marriage yet of Whole Foods stores with Amazon’s Prime subscription-based program, which, along with unlimited free two-day shipping, streaming audio and video, now involves amenities in brick-and-mortar operations. Although Amazon first began incorporating special deals for Prime members upon acquiring the natural grocer, it only recently unveiled a new rewards program built around Prime, giving members an additional 10 percent off sale items plus weekly deep discounts on select bestsellers.
Integration of Amazon Prime delivery was another big way Amazon brought Prime and Whole Foods together, when, in February, the ecommerce company launched free two-hour grocery delivery from Whole Foods Market stores via its Prime Now service. While initially available in select markets, the grocery ecommerce service is planned to expand across the country through the rest of the year – and has been doing so.