Addressing changes and opportunities across the omnichannel environment, Toshiba is opening a new tech hub in north Texas. Toshiba Global Commerce Solutions announced that it is expanding its footprint in the hotbed area of Frisco, Texas, to fuel innovations and “reimagine the store of the future.”
According to company information, Toshiba’s innovation and incubation hub is strategically located for rapid connections to its other development centers in Raleigh/Durham, N.C.; Guadalajara, Mexico; Singapore; Taipei, Tokyo; and cities across Europe. The site will be powered by new investments in cloud development, computer vision and retail IoT. Toshiba also plans to collaborate with more tech partners on innovations and expand its internal team to work on mergers and acquisitions.
Earlier this year, the company introduced the latest version of its Elera commerce platform designed to accelerate retailers’ digital transformation and support the connected store experience. The company also developed a hybrid kiosk for faster, easier grocery shopping experiences.
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"While many tech companies are cutting back, we are investing significantly and expanding to meet new demand created by our commerce platform recognized for accelerating digital transformation to deliver an exceptional retail experience,” said President and CEO Rance Poehler.
Added Mike Yeung, EVP and chief technology officer: "Part of our strategy includes engaging emerging startups in the region to expand our ecosystem. Our investments in IoT, data analytics and computer vision enable retailers to provide a consistent, compelling experience for consumers, whether they shop in-store, at curbside, on their mobile device, or at home."