Ahold Ups Albert Heijn Grocery Ecommerce Manager to Peapod President

Ahold Ups Albert Heijn Grocery Ecommerce Manager to Peapod President
Selma Postma

International grocer Ahold Delhaize has named Selma Postma president of its U.S. online grocer, Peapod, effective Jan. 1, 2019.

Currently, Postma is general manager of Albert Heijn Online, the grocery ecommerce arm of Ahold Delhaize Dutch banner Albert Heijn. With nearly 20 years of experience at the chain, she has led the transformation of Albert Heijn into an omnichannel retailer by optimizing and creating such customer-facing features as list predictors, voice assistants and subscription services.

"Selma has a proven track record of building an omnichannel experience at Albert Heijn, where she accelerated online growth to more than 20 percent annually and launched several customer-facing solutions, such as the popular mobile app, Appie; single sign-on with, the largest online nonfood retailer in the Netherlands; and much more," said JJ Fleeman, chief ecommerce officer and president of Peapod Digital Labs. "We are confident her expertise will accelerate the ecommerce experience for Peapod customers and continue to grow sales."

Postma, along with her husband and three children, will relocate to Chicago, where Peapod is based, in the new year.

"I'm very excited to join Peapod, which has a great 30-year heritage in ecommerce to build upon as we look to future growth," she said. "I look forward to working with the team that has built this strong brand, along with Peapod Digital Labs and the great local U.S. brands of Ahold Delhaize, to continue to accelerate sales and deliver a world-class consumer experience."

Peapod is the grocery ecommerce arm of Ahold Delhaize USA, which is No. 4 on Progressive Grocer’s 2018 Super 50 list of the top grocers in the United States.

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