"Chicago is the ideal home for an innovative company like Peapod, which is on the forefront of both the food and tech industries," Emanuel said. "Peapod could have made this investment anywhere, but they chose to call Chicago home because of the talent of our residents and the strength of a dynamic tech sector that can support their success for years to come."
The new headquarters comes at the same time as Peapod’s spring marketing campaign in the Windy City, reminding Chicagoans not just of the service's convenience, but also its budget-friendly accessibility. The promotion also highlights Peapod’s alcohol-delivery capability and popular products such as meal kits and “made in Chicago” favorites. "The Grocery Store at Your Front Door" campaign is an out-of-home blitz that includes transit station takeovers at Clark and Lake, branded buses and trains, billboards, and more.
Online grocer Peapod has delivered more than 40 million orders to date, and currently operates more than 200 pickup locations. It's a subsidiary of Ahold Delhaize USA, which also operates such chains as Food Lion, Giant Food, Giant/Martin’s, Hannaford, and Stop & Shop, totaling almost 2,000 stores and distribution centers across 23 states. With $46.1 billion in its latest fiscal year-end sales, the company ranks fourth on Progressive Grocer’s 2018 list of Top 50 grocers in the United States.