"Ahold Delhaize USA is creating Peapod Digital Labs, which will drive market-leading digital and ecommerce capabilities to power the company's six local brands as they create best-in-class customer experiences," noted Fleeman. "We have a tremendous opportunity to build upon Peapod's longstanding history of innovating to meet consumers' needs to create an unparalleled omnichannel grocery experience. Whether it's searching for inspiration on meals, shopping online or driving digital and personalization in-store, Peapod Digital Labs will enhance the digital experience to the benefit of U.S. consumers."
Fleeman's most recent role was as EVP, commercial services & strategy for Ahold Delhaize USA's recently established support services company, Retail Business Services. Earlier, he was chief strategy and development officer for Delhaize America, and played a key role as the global integration and program leader during the Ahold-Delhaize merger. He also spearheaded the creation of a digital center of excellence at Delhaize America.
Ahold Delhaize USA expects to have the new organization fully operational by the end of the year.
With headquarters in Quincy, Mass., and Salisbury, N.C., Ahold Delhaize USA, a division of Zaandam, Netherlands-based Ahold Delhaize, is the parent company of Ahold Delhaize's U.S. companies, including Food Lion, Giant Food, Giant/Martin’s, Hannaford, and Stop & Shop, in addition to Peapod and Retail Business Services. Ahold Delhaize USA’s brands operate almost 2,000 stores and distribution centers across 23 states.