3. Working together
Consumer data helps us understand how transportation and the supply chain can deliver on the changes consumers are expecting. In the case of ecommerce, staying up to date on startup technologies and ways to partner with providers will help retailers meet consumer demand and stay relevant without losing margin.
Noticing spikes in unplanned brokerage costs indicates that freight is moving in a different pattern than expected. In a business like grocery, where margins are already small, it’s essential to eliminate unnecessary brokerage fees. Instead, a retailer should plan with its carriers by sharing all of the appropriate data with one another to ensure that deliveries stay to plan. Also, retailers should be prepared to make changes to their strategy when needed.
The key to evolution
Integration across all supply chain functions is paramount to being successful in this new wave of consumer trends in grocery. Sharing data and creating a common language to do so throughout the supply chain will help accomplish this.
Today’s data-intensive world poses both an opportunity and a challenge to the shipping community, and specifically to grocers. Grocery shippers that use data to align with carriers, analyze consumer trends and integrate the full supply chain will see the most notable improvements to their business throughout 2020.