The Yoplait Greek yogurt brand has teamed up with Universal Music Group Nashville to help fight hunger by raising funds for food-insecure families in the Nashville area.
Artists including Luke Bryan, George Strait, Vince Gill, Easton Corbin, Dierks Bentley and others signed an acoustic guitar, which will be auctioned off at leading charity auction site, Charitybuzz.com, with all funds being donated to the Second Harvest Food Bank of Middle Tennessee.
Through Dec. 3, consumers can take part in the auction by visiting Charitybuzz and placing a bid on a musical package including the guitar as well as tickets to a Universal Music Group Nashville artist's concert.
"We understand the importance and urgency of helping to fight hunger," said Liza Dopp, Yoplait Greek marketing manager. "We want to do our part to help deliver food to families in need."
Yoplait Greek's participation builds on General Mills' commitment to taking action against food insecurity. Over the last decade, General Mills has donated nearly $240 million in food donations to Feeding America and its member food banks to help feed children and families throughout the United States.
According to the USDA, an estimated 50.1 million Americans are at risk of hunger, and 16.7 million U.S. children under 18 are food insecure. In the state of Tennessee, one in four children are food insecure, and in Middle Tennessee alone, 31 percent of the people Second Harvest serves are children.