Wonderful Seedless Lemons
Premium, Non-GMO Project Verified Wonderful Seedless Lemons are coming to supermarket produce departments across the United States and Canada, as well as online at Amazon Fresh. Available in limited quantities in its first year, the naturally seedless variety is launching seasonally November through May 2020. The lemons eliminate the need to remove seeds when whipping up recipes. According to a third-party study commissioned by The Wonderful Co. that surveyed lemon buyers, 83% were likely to buy a seedless lemon, and 81% believe seedless lemons would be more convenient than lemons with seeds. Discovered and developed in Australia, the Wonderful Seedless Lemons variety is juicy and flavorful with a smooth rind, requires no pollination to propagate, and is grown in California. The fruit is supported by a robust consumer marketing campaign, including in-store point-of-sale displays, in addition to digital and influencer marketing initiatives to introduce the branded packaging and create a bigger marketplace for bagged lemons. Wonderful Citrus owns the exclusive rights to sell and market this seedless lemon variety in North America. The lemons are available in 1- and 2-pound bags.