Wild Oats to School Consumers on Healthy Aging in 2007

BOULDER, Colo. -- Wild Oats Markets here is rolling out a national education program, called "Eating Well for Healthy Aging," designed to help consumers of all ages resolve to make lifelong nutrition and healthy lifestyle changes in the coming year.

"Good nutrition, like a diet rich in nutrient-dense Superfoods -- berries, leafy greens, nuts, legumes, omega-3 fish -- is the cornerstone of healthy aging," said Tricia DiPersio, Wild Oats food safety specialist and corporate dietitian. "Through the Wild Oats Eating Well for Healthy Aging program, consumers will learn how to age healthfully by eating well, living a balanced lifestyle, making well-informed choices, and optimizing heart, brain, joint and skin health."

Central to Eating Well for Healthy Aging are fresh organic foods and a nutritious diet. The retailer's program offers a variety of recipes that are high in antioxidants, fiber and omega-3 fatty acids. Such practices as proper hydration and regular exercise are also encouraged.

Added DiPersio: "Wild Oats is a resource to our customers in all of these areas of eating well and healthy aging."

To help consumers find the right foods, Eating Well for Healthy Aging offers a 22-page reference guide, along with "Healthy Aging" signage identifying fresh organic Superfoods, supplements, and all-natural body care products that contribute to healthy aging.

Starting next month, Wild Oats will also offer an ongoing schedule of in-store events hosted by local experts and focusing on food, nutrition, and supplements, as well as all-natural body care options. The guide is available in Wild Oats stores across the United States for $1 and online at http://www.wildoats.com/healthyaging.

Wild Oats operates 109 natural foods stores in 24 states and the Canadian province of British Columbia under such banners as Wild Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest, and Capers Community Markets.
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