Whole Foods Hails "Shrimpsgiving" Arrival

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Whole Foods Hails "Shrimpsgiving" Arrival

11/12/2008
Whole Foods Market is celebrating "Shrimpsgiving" at its seafood departments nationwide, featuring fully cooked and raw shrimp that the natural/organic grocer is billing as a great grab-and-go "value" for holiday meals. The chain is also featuring special prices on shrimp during the month of November.

A larger array of shrimp will be on display in Whole Foods stores than in previous years, the grocer noted. In a marketing twist, the chain is celebrating the little-known fact that the Pilgrims and Native Americans enjoyed seafood along with their turkey on the first Thanksgiving.

The Austin, Texas-based chain is offering wild and premium farm-raised shrimp, including already cooked, tail-on shrimp from Thailand at $8.99 per pound; and raw, shell-on American-raised white shrimp (price varies by region, it said). It is also posting shrimp recipe ideas on its Web site.