Weis Promo Raises $100K for Wounded Warriors

Weis Markets presented $100,000 to the Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members.

The donation, part of the national Believe in Heroes initiative, is the result of a joint, in-store promotion between Weis Markets and the Wounded Warrior project. In support of this program, Weis customers purchased more than 100,000 Believe in Heroes silicone bracelets in November.

Dan Koch, Weis Markets’ VP of fresh merchandising and a U.S. Air Force veteran, presented the donation check at an in-store event in Bloomsburg, Pa., to Jeff Combs, a Wounded Warrior outreach coordinator a former U.S. Marine who was severely wounded while serving in Iraq.

“We are enormously proud of our customers for their support of the Wounded Warrior project through its Believe in heroes program,” said Kurt Schertle, Weis senior VP of sales and merchandising. “They’re supporting a program that recognizes and assists more than 39,000 members of our nation’s armed forces who were wounded in recent military conflicts and hundreds of thousands more who are estimated to be recovering from the invisible wounds of wars including post traumatic syndrome, traumatic brain injury and depression.”

Believe in Heroes is a Wounded Warrior Project initiative that calls on Americans to recognize the enormous sacrifices made by the newest generation of veterans and to honor the service of these individual over a two-month campaign leading up to Veterans Day.

The mission of Wounded Warrior Project is to honor and empower wounded warriors, raise awareness and enlist the public’s aid for the needs of injured service members.

Founded in 1912, Weis Markets operates 161 stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia.