Wegmans Urges Shoppers to Get Grilling
As grilling season starts to sizzle, associates at Rochester, N.Y.-based Wegmans Food Markets are ready to let shoppers in on the best ways to prepare vegetables at the Grilling Harvest Event scheduled to take place all Wegmans stores, except for the newest location in King of Prussia, Pa., from June 8 through June 10.
As customers arrive, they’ll encounter a big display of vegetables just right for grilling, among them peppers, onions, eggplant, and portobella mushrooms. Balloons, activity sheets for kids, and helpful employees wearing badges that proclaim “My Favorite Veggie Is . . .” will all feature during the event.
Shopper can snack on Spicy Grilled Baby Peppers in the produce department. (Veggie Kabobs for easy grilling will also be for sale at select stores), Grilled Eggplant, Sweet Pepper and Chipotle Corn Soup in prepared foods, Grilled Eggplant Naan Pizza at the pizza counter, Grilled Vegetable Baguette Sandwiches in prepared foods, Grilled Veggies with Spicy Antipasti Drizzling Oil at the fresh foods bar, Tarentaise Cheese with Tuscan Grilled Ham and Portobella Mushroom Bruschetta at the cheese shop, and Italian Classics Mild Italian Sausage with Peppers and Onions, $3 a serving in the meat department on Saturday only. Additional snacks featuring veggies will include pepper strips and hummus by the store entrance, and the Garden Vegetable Brown Rice Roll at the sushi bar.
“A great way to feel your best is to strive for five cups of vegetables and fruit each day,” said Wegmans nutrition and product labeling manager Jane Andrews. “It’s our first ‘Eat Well, Live Well’ guiding principle. Think of the ‘Half-Plate Healthy’ concept with veggies, fruit and salad taking up half of every plate, and apply that strategy to the foods chosen for the grill. Making room on the grill for plenty of veggies can help you stay at a healthy weight, have better blood pressure readings and lower your risk of many health problems.”
A Spring Harvest event in May was the first in the series of vegetable-tasting events at Wegmans. Later in the season, the grocer’s stores will showcase vegetables picked at the peak of perfection with two other events, the Corn Harvest, slated for July 20-22, and Tomato Harvest, scheduled for Aug. 10-12.
Family-owned Wegmans operates 80 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts.