United Fresh 2020 to Feature Inaugural Controlled-Environment Pavilion

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United Fresh 2020 to Feature Inaugural Controlled-Environment Pavilion

By Bridget Goldschmidt - 12/26/2019
United Fresh 2020 to Feature Inaugural Controlled-Environment Pavilion
Indoor agriculture methods such as hydroponic greenhouses have seen rapid growth over the past few years

To support this growing category of indoor agriculture, the United Fresh Produce Association has joined forces with the Controlled Environment Agriculture Food Safety Coalition (CEA Food Safety Coalition) on a Controlled Environment Pavilion. The new pavilion on the United 2020 expo floor will bring together growers, companies offering tools and technologies for indoor production, and thought leaders helping to grow the farming method.

“We’re pleased to collaborate with United Fresh in hosting this new pavilion,” said Marni Karlin, executive director of the coalition, a member-governed group whose mission is to develop credible, strong, and appropriate food safety standards; educate consumers and regulators on controlled-environment growing; and communicate the value of this type of agriculture. “Our members are pioneering new production models in fresh produce, and we look forward to the opportunity to engage with participants at the United Fresh event – to share perspectives and create an opportunity for conversation across the entire supply chain.”

Among the members of the CEA Food Safety Coalition are BrightFarms, AeroFarms, Plenty, Little Leaf Farms, Revol Greens and Bowery.

The pavilion will feature a discussion area where thought leaders can discuss current issues and growth opportunities for indoor agriculture, hydroponics, vertical farms and rapidly expanding greenhouse production. Retail and foodservice buyers can visit the pavilion to find out more about the category and meet with potential suppliers.

“From first-generation indoor farms growing tomatoes and cukes, to today’s innovators growing berries, leafy greens, microgreens, herbs and more, the Controlled Environment Pavilion is the place to meet with potential customers and service providers, and learn from experts in every phase of the business,” said Tom Stenzel, president and CEO of Washington, D.C.-based United Fresh, which represents companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.

Growers and service providers may exhibit their products in stand-alone booths alongside the Controlled Environment Pavilion, or choose from 10-foot-by-10-foot in-line booths or kiosks within the pavilion.

United Fresh 2020 will take place June 16-19 in San Diego.