Tyson Foods Gets on Course As Sponsor With USA Track & Field
SPRINGDALE, Ark. -- Tyson Foods here has joined on as the "official protein sponsor" for USA Track & Field (USATF) in an alliance that will extend through the 2008 Olympic Summer Games in Beijing, China.
The sponsorship represents a natural evolution of a relationship that began seven years ago with Tyson Foods' involvement in the annual Tyson Invitational indoor track meet, according to company executives. "We are excited to be part of this powerful sport that hinges on high-energy performances," said Bob Corscadden, Tyson Foods' s.v.p. and c.m.o. "Protein, as part of a meal, increases power and strength. This partnership allows us to communicate the importance of protein and nutrition to millions of Americans in a powerful way."
USATF road races by distributing product samples and promotional items. Tyson Foods' support of the Visa Championship Series, USATF's signature series of televised indoor and outdoor track and field events, includes the Tyson Invitational, USA vs. The World at the Penn Relays, the Millrose Games, the AT&T USA Outdoor Track & Field Championships and USATF's Annual Meeting.
As part of its role at Visa Championship Series events, Tyson will be connecting local children's track and field clubs with top athletes at events throughout the season. The star performers of today will share training and lifestyle tips with the stand-outs of tomorrow, such as the importance of balancing a protein rich, well-balanced diet with physical activity.
"USA Track & Field has enjoyed a tremendous working relationship with Tyson Foods for many years," said USATF c.e.o. Craig Masback. "We are very pleased to formalize our relationship into one that will provide the kind of support that will power Team USA athletes to success through the 2008 Olympic Games."
As Official Protein Sponsor, Tyson Foods becomes a vital part of the growing USATF sponsor family which includes Nike, Visa, AT&T, 24-Hour Fitness, The Hershey Company and Gleukos.
Tyson Foods, Inc. is the world's largest processor and marketer of chicken, beef, and pork, the second-largest food company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products, which are marketed under the "Powered by Tyson" strategy.
The sponsorship represents a natural evolution of a relationship that began seven years ago with Tyson Foods' involvement in the annual Tyson Invitational indoor track meet, according to company executives. "We are excited to be part of this powerful sport that hinges on high-energy performances," said Bob Corscadden, Tyson Foods' s.v.p. and c.m.o. "Protein, as part of a meal, increases power and strength. This partnership allows us to communicate the importance of protein and nutrition to millions of Americans in a powerful way."
USATF road races by distributing product samples and promotional items. Tyson Foods' support of the Visa Championship Series, USATF's signature series of televised indoor and outdoor track and field events, includes the Tyson Invitational, USA vs. The World at the Penn Relays, the Millrose Games, the AT&T USA Outdoor Track & Field Championships and USATF's Annual Meeting.
As part of its role at Visa Championship Series events, Tyson will be connecting local children's track and field clubs with top athletes at events throughout the season. The star performers of today will share training and lifestyle tips with the stand-outs of tomorrow, such as the importance of balancing a protein rich, well-balanced diet with physical activity.
"USA Track & Field has enjoyed a tremendous working relationship with Tyson Foods for many years," said USATF c.e.o. Craig Masback. "We are very pleased to formalize our relationship into one that will provide the kind of support that will power Team USA athletes to success through the 2008 Olympic Games."
As Official Protein Sponsor, Tyson Foods becomes a vital part of the growing USATF sponsor family which includes Nike, Visa, AT&T, 24-Hour Fitness, The Hershey Company and Gleukos.
Tyson Foods, Inc. is the world's largest processor and marketer of chicken, beef, and pork, the second-largest food company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products, which are marketed under the "Powered by Tyson" strategy.