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P&G Licenses Consumer Behavior Model and New-product testing Program to VNU's BASES
CINCINNATI - The Procter & Gamble Co. has granted an exclusive license of its proprietary "Gen-3" consumer behavior model and "Virtual Launch" new-product testing method to BASES, a unit of VNU Marketing Information and a global provider of simulated test results. -
Organic Industry Leaders Form Natural Products Equity Fund
DENVER - Greenmont Capital Partners, a new private equity fund established by well-known natural and organic food industry leaders, together with prominent Colorado-based investors, yesterday said it has raised more than $15 million to begin operations. Greenmont will focus on emerging companies in the fast-growing natural and organic food, as well as related products, industries.