VNU Launches Smart Supplier Web Site

NEW YORK -- Smart Supplier to Wal-Mart, a new VNU Business Media Web site dedicated to covering the marketing, merchandising, logistics, technology, and supply chain strategies of the world's largest retailer, has launched. The subscription-based site,, offers a complete archive of Wal-Mart-related news and analysis from VNU Business Media's leading business-to-business magazine and Web site brands, including Progressive Grocer and Convenience Store News; original reporting and insight from Smart Supplier's award-winning retail editors; and exclusive consumer research and product sales data from leading research firms, including ACNielsen.

"I think this site will become a great resource for anyone interested in finding the latest news on Wal-Mart! It's like one-stop shopping for business people who need a convenient source for relevant information about the world's largest company," says Michael "Bird Dawg" Bergdahl, speaker, consultant, and author of the book "What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World."

Smart Supplier provides exclusive insight into Wal-Mart's product category and operational strategies. Consumer product manufacturers and distributors will find information on what product categories are being introduced or expanded; which ones are being cut back or eliminated; what tactics other suppliers are using to grow their business with Wal-Mart; exclusive insight into the buying habits of Wal-Mart consumers; where the retailer is expanding geographically; how the retailer is dealing with outside governmental, legal, and media pressure; what Wal-Mart's RFID initiative means to industry suppliers; and more.

"As Wal-Mart continues its unprecedented growth, suppliers are increasingly pressured to keep pace with both the needs of the retailer's customers and the demands of the retailer's merchandising and logistics systems," says Don Longo, director, editorial and content development for the Retail Group of VNU Business Publications. "Smart Supplier brings the full power of VNU's information resources to your desktop, providing indispensable intelligence and analysis of Wal-Mart."

In addition to its thousands of Wal-Mart-related articles, Smart Supplier provides original feature news; the exclusive "Smart Supplier Insights" section, which tells suppliers what the news means to them; and research such as ACNielsen Wal-Mart Channel data on product category sales.

Smart Supplier already offers a free e-newsletter that recently won an ACE Award from the Business Marketing Association. The ACE Awards celebrate creative excellence in business-to-business marketing communications. The Smart Supplier e-Headlines Service took third place in the category of Interactive/Online Media-email.

The e-Headlines Service is sent bi-weekly to more than 20,000 executives in the consumer product goods industry and others interested in the latest developments at the world's largest retailer.

Full access to the Smart Supplier Web Site is available for $19.95 per month. Register online at
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