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NORTHFIELD, IL. -- Kraft Foods has embarked on a new initiative to increase the visibility among both adults and children of many of the more nutritious products in the company's portfolio. Using nutrition criteria derived from the newly-released 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S. Food & Drug Administration, National Academy of Sciences and other public health authorities, Kraft will:

WASHINGTON -- Industry trade groups said yesterday they were pleased for the most part with the new Dietary Guidelines for Americans, the recommendations for healthier eating that have been widely anticipated by the food industry in light of the attention placed on the country's obesity epidemic in the last several years.