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Web, TV Advertising Even in Growing CPG Retail Sales
Early results of studies conducted by comScore, Inc., in partnership with Cincinnati-based dunnhumbyUSA, on the effectiveness of online advertising in building retail sales of consumer packaged goods brands show that the Internet can be as effective an advertising medium as TV advertising. -
Redner’s Campaigns to ‘Bag Hunger’
Redner’s Warehouse Markets is asking its customers to fight hunger in a big way by donating something small -- namely, $1. The Reading, Pa.-based grocer and Quick Shoppes subsidiary will serve as collection sites from Aug. 30 to Oct. 3 during its Bag Hunger campaign, which coincides with Feeding America’s commemoration of September as Hunger Action Month.