Target Teams With Museum of Ice Cream
Target Inc. has joined forces with Museum of Ice Cream, which creates interactive experiences in shareable ice cream-themed spaces. Launched earlier this month, the partnership includes an Art Class kids’ apparel collection featuring summery prints, patterns and pastels, as well as a seven-SKU ice cream line due in the retailer’s stores next month. Both product lines will be available for a limited time.
Prices for Museum of Ice Cream Art Class apparel range from $5.99 to $59.99, with most items costing less than $25.
“We want guests to experience a true sense of joy when they’re shopping at Target, and one way we do this is through partnerships we think they’ll love,” said Mark Tritton, EVP and chief merchandising officer at Minneapolis-based Target. “When our team visited the first Museum of Ice Cream in New York City, they instantly knew it was something special. Between our shared values of joy, creativity, focus on design and unique experiences, this partnership allows us to give guests a taste of Museum of Ice Cream’s signature aesthetic, right at their local Target store and on Target.com, this summer.”
Starting July 8, Target will become the first retailer to sell the premium ice cream line, which include five brand-new flavors — Nana Banana, Cherrylicious, Chocolate Crush, Churro Churro and Vanillionaire — along with Museum of Ice Cream’s previously introduced varieties, Piñata and Sprinkle Pool.
Additionally, this month, Target is sponsoring Museum of Ice Cream’s latest concept, The Pint Shop, an interactive space in New York, where visitors can explore oversized pint installations and take part in a unique tasting experience.
“We launched Museum of Ice Cream in New York in 2016 because we loved ice cream and felt that there were very few products in the world that matched the accessibility and universal love that ice cream brings,” explained Maryellis Bunn, Museum of Ice Cream’s founder and creative director. “This will be the first Museum of Ice Cream product that will be available across the country. It was a dream to team up with Target to bring the vision of Museum of Ice Cream nationwide and beyond the walls of our spaces.”