Supervalu Expands ‘Nutrition iQ’ Program
Supervalu’s exclusive in-store nutritional navigation program, Nutrition iQ, is expanding to include the fresh food departments and more robust nutrition information for center store.
The expanded program will feature additional nutritional attributes and health benefit information, offering consumers an enhanced storewide solution for identifying better-for-you foods, from center store grocery, frozen food and dairy sections to the newly included fresh produce, self-service meat and seafood departments.
Launched in 2009, Nutrition iQ is available at more than 800 Supervalu stores, including Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher’s and Shoppers. The expanded program has just launched at Albertsons stores in Southern California and Nevada, with other banners and locations scheduled to roll out later this year. Jewel-Osco stores in Chicago have introduced the complete Nutrition iQ program, including the fresh departments, for the first time.
“Nutrition iQ is one of the many programs and services we offer in-store to help customers create healthy lifestyles,” said Heidi Diller, Supervalu dietitian. “With our expanded Nutrition iQ program, shoppers will find the additional knowledge, clarity and simplicity they need to make better-for-you food choices, whether they simply want to eat a bit more healthfully or need help managing health conditions, such as diabetes, high blood pressure or heart health.”
Developed and implemented in collaboration with Harvard-affiliated dietitians, the program features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. With the expanded program, qualifying items in stores’ fresh departments – produce, self-service meat and seafood – will now receive Nutrition iQ signs.
Even further, the fresh departments will now feature informational signs highlighting key attributes of the foods receiving Nutrition iQ signs, such as “Excellent/good source of fiber,” “Helps support healthy digestion,” “Excellent/good source of vitamin C,” “Promotes skin and immune health,” “Excellent/good source of potassium” and “Important for muscle and bone health.”
“Mothers tell us the tags are like a GPS system for them; they lead the way and help them easily find the healthier products with kids in tow,” Diller said. “The expanded Nutrition iQ program is perfect for consumers who want easy and practical tips to help them eat better-for-you foods. By highlighting the nutrition attributes and health benefits, we can help consumers understand how nutritional factors influence their diet so they have a better chance of realizing success in managing their health.”