Study Shows How Marketers Can Keep from Losing Their Cookies
NEW YORK -- Growth in gourmet and organic cookies, as well as laying on the chocolate, are two strategies that might save the faltering cookie market, which has dropped to $5.56 billion in 2005 from over $6 billion in 2001, as consumers increasingly worry about their waistlines and their medical profiles, according to "Cookies in the U.S.," a new report from Packaged Facts.
The report noted that while total cookie sales fell an estimated 8.25 percent in 2005 from their peak in 2001, the category has seen success in the premium adult and natural/organic cookie segments, proving that these types of products are appealing to more than just niche markets.
"While the extension of flagship brands such as Nabisco's Oreo and Pepperidge Farm's Milano lines have met with great success, these successes alone have merely slowed down the quickly eroding market," said Packaged Facts' publisher Don Montuori in a statement. "By tapping into the national 'snacking healthy' boon that is currently in process, cookie marketers have a major opportunity to broaden their offerings by meeting consumer needs for higher protein, high fiber, fortified, and lower-fat, -sugar, and -salt varieties."
These successes and the potential for further healthy cookie segment expansion have led Packaged Facts to anticipate market growth over the next five years in the 1 percent to 3 percent range, with sales expected to reach $6.1 billion in 2010.
"Cookies in the U.S." can be purchased from Packaged Facts at www.packagedfacts.com/pub/1209582.html or www.MarketResearch.com.
The report noted that while total cookie sales fell an estimated 8.25 percent in 2005 from their peak in 2001, the category has seen success in the premium adult and natural/organic cookie segments, proving that these types of products are appealing to more than just niche markets.
"While the extension of flagship brands such as Nabisco's Oreo and Pepperidge Farm's Milano lines have met with great success, these successes alone have merely slowed down the quickly eroding market," said Packaged Facts' publisher Don Montuori in a statement. "By tapping into the national 'snacking healthy' boon that is currently in process, cookie marketers have a major opportunity to broaden their offerings by meeting consumer needs for higher protein, high fiber, fortified, and lower-fat, -sugar, and -salt varieties."
These successes and the potential for further healthy cookie segment expansion have led Packaged Facts to anticipate market growth over the next five years in the 1 percent to 3 percent range, with sales expected to reach $6.1 billion in 2010.
"Cookies in the U.S." can be purchased from Packaged Facts at www.packagedfacts.com/pub/1209582.html or www.MarketResearch.com.