Stop & Shop/Giant-Landover Rolling out 'Orchard Perfect' Fruit

QUINCY, Mass. -- Ahold banners Stop & Shop and Giant-Landover are introducing exclusive "Orchard Perfect" fruit, a specialty line of handpicked, sun-ripened California summer fruit that includes peaches, nectarines, plums, white-flesh peaches, and white-flesh nectarines, in all 389 Stop & Shop and all 186 Giant-Landover Stores.

Once the fruit is picked, it's placed by hand into single-layer cartons to prevent bruising, which ensures that the fruit is ready to eat once it arrives in stores.

The Orchard Perfect program employs the latest farming practices, among them packing and shipping systems to provide the sweetest, juiciest, tastiest fruit possible. The line's peaches and nectarines are preconditioned with a special "temperature management" process that hastens ripening before shipping, so that the fruits taste as if they were just picked.

"This unique ripening process allows us to offer consumers fruit that is juicier, consistent, and much more flavorful," said Stop & Shop/Giant-Landover v.p. of consumer affairs Andrea Astrachan. "Pre-ripening also protects the fruit from internal breakdown, such as discoloration, browning, and mealiness. This all-natural process gives our consumers the ultimate eating experience."

Stop & Shop Supermarket operates stores throughout Massachusetts, Rhode Island, Connecticut, New Hampshire, Maine, New York, and New Jersey, while Giant Food, LLC has stores in Virginia, Maryland, Delaware, and the District of Columbia. Included Giant-Landover's 186 stores are 164 full-service pharmacies.
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