Avocados from Mexico is joining forces with the American Egg Board and Cholula Hot Sauce to serve up a flavorful breakfast for consumers. The campaign aims to spur usage of avocados for breakfast, publicize nutritional benefits and boost consumption of the versatile fruit.
Running from March 3 through March 31, “Your Morning Dream Team” will feature a national free-standing insert (FSI) offering consumers one dozen eggs free (up to a $1.99 value) with the purchase of three Avocados from Mexico and one bottle of Cholula, as well as a consumer sweepstakes at AvocadoAllStars.com, which will give shoppers the chance to win one of four $2,000 grocery gift cards.
Additionally, retailers can take part in Avocados from Mexico display contests, with big prizes awarded for creativity.
Dallas-based Avocados from Mexico (AFM), a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), was formed for the purpose of advertising, promotion, public relations and research for all stakeholders. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM.